To Jillian Kaufman-Grano, founder and designer of Archerie, to wear a dress is to celebrate being a woman. What started out as a simple desire to make dresses has turned into an ongoing conversation about the dress. What did wearing a dress mean to women when it was the norm to conform? There were dresses for every occasion: night gowns, dressing gowns, house dresses, day dresses, dinner dresses, evening dresses, and pretty party dresses.
Over the years something has been lost, and through her designs, Grano explores with her customers the resurgence of the dress in modern times. Inspiration for the brand's name comes from Kaufmann-Grano’s daughter's name, Archer, and one of the first women's collegiate sports in America, Archery. Archer’s initial love for dresses then her sudden aversion to them at age 8, made her mother ponder the dress’ significance. When the first sports for women were introduced, women were unable to dress out and were required to wear their own clothes, so they had to choose activities they could play while wearing a dress. What does it means today for a women to wear a dress? How can we wear them daily with ease? How do they make us feel, and why do we choose to put on a dress, or not put on a dress?
Archerie’s traditional classic cuts dresses are timeless, practical, designed to be easily worn and flatter all body types. Made using comfortable cotton fabrics, dresses, skirts, and blouses are available in solids or subtle prints such as lovable plaid, floral, stripes, and checks. Different fits are available depending upon your body type, and hemline alterations are included.
Kaufman-Grano releases four lines each year that now include skirts, blouses and outerwear, all made in New York City's garment district. Other dress essentials to complete your wardrobe such as cashmere tights, cotton and silk slips are also sold.
Written by Erica Gonzales