ZTrend's guide to shopping in New York featuring New York City's boutiques and artists.Discover New York City boutiques, sales and events, while reading ZTrend's featured reviews on the small shops that make NYC special. View all ZTrend Shopping Tours
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Shop the best & skip the rest!

Shop SoHo and NoLIta New York City

ZTrend's guided shopping days are for the sophisticated shopper interested in high-quality product from independent merchants, New York artists and designers, many who produced garments and one-of-a-kind items locally.

We will take you off the beaten path and bring you to some of New York's most wonderful boutiques that most people don't know about. No chain stores or mass-market retailers. This shopping day will cater to people who are looking to shop for artisanal items that are uncommon to big box stores.

Our day will begin at a local cafe in the heart of NoLIta (North of Little Italy) where you will have the opportunity to enjoy a savory bite to eat or a morning beverage. Casually shop the boutiques through the neighborhood where the City's first Cathedral Church, St. Patrick's Old Cathedral, still stands. We'll visit up to a dozen upscale independent boutiques which will include, beauty jewelry, shoes, purses, clothing, designer consignment boutiques (optional), accessories, gifts and eclectic lifestyle shops.

Shop quality - buy once and in the long run you will save more. When shopping independent merchants, you can count on better customer service, products with fantastic workmanship, and store owners you can trust. Get in touch with the things you have and learn about the people who are involved in their creation. Every person and material product has a compelling story waiting to be told.

- Must be 17 years of age or older.
- You are invited to meet your guide before the tour begins.
- Each shopper receives a complimentary map of NoLIta & SoHo hilighting boutiques..
- 3.5 to 4 hours of guided shopping.

SoHo is one of New York City's most prestigious neighborhoods as well as a popular tourist destination with many high-end boutiques and restaurants. The gentrification of this neighborhood has led to pricy retail rents creating an environment for chain stores to thrive. This influx of chain stores has made shopping artisanal boutiques in SoHo just that more of a challenge to find. We will shop mostly in the NoLIta (North of Little Italy) neighborhood focusing on select charming boutiques that feature unique merchandise.

Relax with ZTrend's guided shopping tour and avoid the stress of an unfamiliar area. ZTrend will optimize your day and allow you and your guests to explore the unique boutiques of SoHo. Come shop with us for a day of leisure and intrigue.


Meeting Location: Marie Belle Chocolate


Private Group: Includeds 1 - 8 shoppers.
Duration: 3.5 to 4 hours, rain or shine. Additional time may be arranged - $65 per group hour.
Price: $418

Cancellation policy: Cancellations outside of 30 days prior to the experience date will be fully refunded.

Cancellations made less than 30 days to the date of your experience will not be refunded.

Ask your hotel concierge to contact ZTrend to qualify for a special group rate.
payments accepted
All CC, Cash & PayPal
Start Time
Start and end Time: Will vary depending upon your reservation.
This shopping tour may be purchased up to 5 days prior to the date.
Meeting Location
Mariebelle 484 Broome Street, New York, NY 10013 (between Wooster St & W Broadway)
1, 4, 6, A, C, E, R and W trains
Special Hours + Information
Enjoy lunch a local New York Cafe prior to start time (optional). *Food and beverages are not included in the day trip.
subway walking directions

1 train:
Exit at Canal Street Station (at Varick St); walk 1 block up (north) Varick St; go right 3 blocks (east) on Grand St to W Broadway (W Broadway is 1 block past Thompson St); go left 2 blocks (north) on W Broadway to Broome St; Go right (east) 1/2 block on Broome St; MarieBelle is located on the north Side of Broome St between W Broadway and Wooster St (north side of the block nearer to Wooster St).

4 & 6 trains:
Exit Spring Street (at Lafayette St); walk 5 blocks west (in the direction of Broadway) on Spring St to Wooster St; go left 1 block down Wooster St to Broome St; go right 1/3 block on Broome St; Marie Belle is located on the north side of the block.

A, C, E Trains:
Exit at Canal Street Station; walk 1/3 block up 6th Avenue to Laight St; go right to Canal Street: go east (right) on Canal St 1 block  until you see West Broadway; go left (north) up West Broadway; Walk up 2 blocks until you see Broome St; go right (east) 3/4 of a block on Broome St;  MarieBelle is located on Broome Stt between W. Broadway and Wooster St on the north side of the block (nearer to Wooster St).

N & R Trains:
Exit at Prince Street station (at Broadway); walk 2 blocks down Broadway to Broome St; go left (west) on Broome St (aprox 3 and 1/3 blocks);  MarieBelle is located on Broome St between W. Broadway and Wooster St on the north side of the block (just past Wooster St).

Better micro-entrepreneurial boutiques selling beautiful items. Luxury shopping outside of over advertised commercial shopping.
April 5, 2022

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Home to many attractive boutiques and stylish bistros, NoLIta's modest neighborhood is the perfect area to spend a day strolling the cobblestone streets, weaving in and out of the inviting manicured boutiques. An assortment of cutting-edge boutiques are concentrated in the small area of NoLIta providing an uninterrupted shopping experience unparalleled to any other area in Manhattan.

History: The neighborhood was long regarded as part of Little Italy. The area, however, lost much of its recognizable Italian character in recent decades because of the migration of Italian-Americans out of Manhattan.

In the late 1990s, the neighborhood saw an influx of yuppies and an explosion of expensive retail boutiques, appealing restaurants and bars. After unsuccessful attempts to pitch the neighborhood as part of SoHo, real estate promoters came up with NoLIta (North of Little Itay) for the fresh upscale neighborhood.

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SoHo derives its name from its location, South of Houston Street, once known as the Cast Iron District because of its large industrial buildings and cast-iron architecture. The area became an artists colony for its unique architecture and large spaces within the buildings.

SoHo is the area in New York City where most visitors think to shop the small boutiques. Once known for its cheap spacial living lofts it was one of the first neighborhoods to be dramatically transformed in the 1970s into a trendy shopping area where boutique fronts occupied the gorgeous buildings in the famous cast iron section of New York City.

Today due to the economy, manageable rents are a thing of the past — SoHo has become home to many chain stores found globally making it more difficult for shoppers to find the small trendy boutiques. ZTrend will guide you and your friends to the remaining wonderful small businesses today.

History of SoHo: Approximately 250 cast iron buildings were constructed during the period from 1840 to 1880. The majority of these buildings are in SoHo. Cast iron was initially used as a decorative front over a pre-existing building. With the addition of modern, decorative facades, older industrial buildings were able to attract new commercial clients. In addition to revitalizing older structures, buildings in SoHo were later designed to feature the cast iron.

Places to visit in NoLIta include: The Puck Building; Old St. Patrick's Cathedral built in 1815; New Museum of Contemporary Art, exhibits new work by American and international artists; White House Hotel: four-story red-brick building at 338 Bowery, between East 2nd and East 3rd Streets (old "Skid Row") - one of the last remaining flophouses on The Bowery in NoHo's historic district; Cafe'tal Social Club - the last remaining Italian social club for GI's to gather after the war; The Bayard-Condict Building, the first terracotta building designed by Louis Sullivan -- 65 Bleecker Street, between Broadway and Lafayette Street; E.V. Haughwout Building (pronounced "HOW-out" ), a five-story cast-iron facade commercial loft building in the SoHo section of New York City, at 490 Broadway, NE corner of Broome Street built in 1857. Architecturally inspired by the Sansovino Library in Venice and featured the first safe manual-operated passenger elevator, by Otis that continues to be operated manually today; The Singer Loft Building -- 561 Broadway; The Little Singer Building (561-563 Broadway and 88 Prince Street), once a showroom for the Singer Manufacturing Company. Referenced as "little" because a much larger Singer Building (tallest building in the world from 1908 to 1909) was built a few years later. The big Singer was torn down in 1968 to raise One Liberty Plaza.

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