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Sugar Cookies

Sugar Cookies

27 West 20th Street
Suite 503
New York, NY 10011
Between Sixth & Seventh Avenues
(212) 242-6963

Sugar Cookies has been reviewed by ZTrend.
Sugar Cookies
Click here to view a full map to Sugar Cookies.


Sugar Cookies has become a staple in the Chelsea neighborhood, offering luxury European intimate apparel as well as independent brands. Sugar Cookies provides each customer with individual attention and proper bra fittings, adding an extra touch of customer service to your shopping experience. For ultimate attention, book a private appointment with a bra fitter or customize a bridal party for the bride-to-be.

Written by Sabrina Tate


* While ZTrend strives to write fact-based pieces about New York City's small boutiques, "splash visit" profiles may contain inaccuracies, as "splash visits" are merely the interpretation of the writer's first-hand experience and should not to be relied upon as fact.


When it comes to purchasing pretty day-to-day undergarments and special occasion intimate apparel, Sugar Cookies' owner, Susanne Alvarado, caters to the lifestyle of New York City women, serving up an elegant dish of stylish European brands and choice local designers befitting a lady.

Undergarments have to be one of the earliest and most important articles ever worn by a women. To the onlooker, out of sight is out of mind. But for the woman wearing ill-fitted foundations, she can attest to the daily discomfort, as she shifts, tugs, lifts and pulls at her clothing throughout the day.

While many women make claim to knowing their bra size, most are mistaken until they experience a proper fitting. A good bra is an investment that goes hand-in-hand with a well planned wardrobe. Not only do you feel and look better when wearing an appropriate undergarment, your clothing fits better too.

In a relaxed boudoir setting with crisp white walls and comfy upholstered club chairs, Alvarado and staff pamper clients with over 20 years of expertise as they style and fit women in classically feminine lingerie as if custom-made for them. Alvarado knows her lines and understands what suits and flatters various female body types. She personally hand selects every piece of merchandise for the boutique, and constantly stocks the classic staples as well as sourcing the latest modern trends from small luxury designers.

In addition to bras, panties and slips, Sugar Cookies offers seasonal specialty swimwear lines, sexy loungewear for the home, as well as garters, stockings and frilly playful boudoir accessories.

Sugar Cookies has been embraced by Chelsea locals, and has become a destination for women who insist on personal attention when shopping for intimate apparel. Although the boutique is open to walk-ins, you may schedule a private appointment, requesting Alvarado herself, as well as hosting a memorable bridal party.

Written by Sabrina Tate
Last Update: 2022-02-26 12:28:18


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