A balanced collection of rare and beautiful interior decor, furnishings and fashion accessories — all designed and produced by small local designers and artists from around the globe.
* While ZTrend strives to write fact-based pieces about New York City's small boutiques, "splash visit" profiles may contain inaccuracies, as "splash visits" are merely the interpretation of the writer's first-hand experience and should not to be relied upon as fact.
Hidden away on the second floor above Chelsea's New London Pharmacy is New London Luxe, selling home-ware with an international or domestic flair, as well as other intricately styled luxury items. At New London Luxe, one learns that luxury today does not require a high price tag. The philosophy here is a simple one, "luxury is not determined by how expensive something is, luxury is decided by how fulfilling it is."
New London Luxe seeks to satisfy the epicurean in their customers with a balanced collection of rare and beautiful choices by small designers around the globe. A variety of locally designed clothing and accessories are also available. Half of the merchandise is from New York designers who have been long time customers of the pharmacy below. Take, for example, a stunning handbag collection by local designer Leonello Borghi, made from Tuscan lamb furs & supple patent leathers. Eccentric hand-crafted ceramic belt buckles from Chicago designer Kiku make for stylish accessories. For something more risqué, take a look at the high-end intimate apparel by Kiki de Montparnasse, including elegant lingerie, sleepwear, and a pair of playful Smith & Wesson cuffs.
New London Luxe imports pieces from other European boutique designers as well, such as Murano glass necklaces from small Italian vendors. No need to journey to Venice, Italy for these gorgeous one-of-a-kind body jewelry and necklace collection by Stefano e Daniele Attombri available at New London Luxe.
On display at the shop is an irresistible velvet powder blue canopy bed designed by Jennifer Moore, who is also available for in-house consultations. Moore works closely with her customers to create the perfect room to suit their palette. Another New York based artist is Klein-Reid, designing beautiful hand-made porcelain and pottery home decor. New London Luxe also carries New York designer Karen Curtis’ extravagantly colorful chandeliers, hand-made with Swarovski Strass crystals. Dress your table with French country style dishware and silverware made by the small French boutique Sabre, well known for its fine cutlery.
New London Luxe even serves as the perfect space for intimate special events like baby or bridal showers. At New London Luxe, luxury is not determined by price, rather by the customer’s comfort and satisfaction with the product. It is this kind of optimal customer care and attention that assures you will get just what you are looking for when shopping here.
Written by George Morales | Edited by Rebecca Benison