Behavior in Chelsea carries a fine selection of mens apparel and accessories with a particular aesthetic: classic, tailored sportswear with a creative bite, geared towards men from their early thirties to their mid-fifties.

Those looking for the familiar will be comforted by well-known, established brands, such as D&G, Hugo, and McQ by Alexander McQueen. On the other end, those seeking to perk up their wardrobe with the still-polished but slightly unexpected and different, will be more than satisfied by full collections exclusive to Behavior. Such labels include Woo Young Mi from Korea, Drykorn from Germany, and Unconditional from UK. While perusing, expect elegance with a European bias: fitted sports jackets, sweaters, and vests.

A select collection of eyewear supplements and completes the chic Behaviour sensibility. Again, the offerings range from the familiar, such as D&G and Ray Ban, to international labels rare to the US, such as Persol, Blinde, and Cutler & Gross.

The assistants at Behavior provide customers with attention comparable to a personal shopper’s: friendly, helpful, and always willing to guide through the latest styles.

The boutique’s careful and particular cultivation of emerging stars yet to take off in the States guarantees an interesting browse every return, and sets Behavior apart from the average, conventional menswear store.