Written by Shairah Habib | Edited by Zoe Siegel

Priti polishes are not only pretty but safe to use for all ages and will never harm you or the environment. Kim D'Amato, Priti CEO is constantly creating new shades with different finishes that can only be found at Priti.

Aside from being available to a wide consumer market, the most vital factor of Priti products is that they are made as to not compromise their high quality of wearability and color choices; Priti has over 100 colors to choose from. Kim D’Amto’s range of Priti nail varnishes are free of toluene, formaldehyde, and DBPs, which are toxic chemicals that are usually found in regular nail varnish products. In addition to ridding the polish formula of these chemicals, Priti NYC can also accommodate consumers with beauty kits which are delivered in biodegradable packages that look as scrumptious as those cases in which you would find bakery goods. Green In BKLYN writes "their extraordinary soy polish remover moisturizes nails instead of drying them, smells great & contains no acetone. All are safe & completely non-toxic!" In addition to being environmentally safe, these polishes come in great colors for summer, and last even longer than regular nail enamels! In these environmentally troubled circumstances, Priti is a great way to help the Earth and have the Earth help you in return.

Priti nail enamels have been highlighted throughout 2010’s New York Fashion Week gracing the catwalk for Fashion designers such as Alberta Ferretti, Isaac Mizrahi, Donna Karan and Thakoon, making it a must have for Fashionistas, or rather Greenistas, everywhere. They can be found at One Lucky Duck, 126 East 19th Street, Sustainable NYC, 139 Avenue A and Green In BKLYN, 432 Myrtle Avenue.